Report Highlights:

Greece’s CY 2013 wine production is estimated to increase by 17.5 percent to 3.7 Million Hectoliters (Mhl), thanks to favorable weather. Per capita consumption stands at 25 liters. Greece’s wine exports reached $78.4 Mln in 2013. Germany and the United States remain the main destinations for Greek wines. Greece’s imports reached $36 Mln in 2013, thanks to the increased supply from France and Spain. Italy, France, and Spain remain the main suppliers to the Greek market.

Wine 

Production 

Greece’s CY 2013 wine production is estimated to increase by 17.5 percent to 3.7 Million Hectoliters (Mhl), thanks to favorable weather. Quality is estimated to be excellent. Greece’s wine producing areas include Northern Greece, Central Greece, Peloponnese and the Ionian Islands, the Aegean islands, and Crete. In Greece, there are two categories of VQPRD: Wines with Appellation of Superior Quality (Οίνοι Ονομασίας Προελεύσεως Ανωτέρας Ποιότητος, or ΟΠΑΠ) and Wines with Appellation of Controlled Origin (Οίνοι Ονομασίας Προελεύσεως Eλεγχόμενης, or ΟΠΕ). ΟΠΑΠ wines include Amyntaio, Anchialos, Archanes, Dafnes, Goumenissa, Lemnos, Mantinia, Naoussa, Paros, Patras, Rhodes, Santorini, etc. ΟΠΕ wines comprise Samos, Muscat of Patras, Mavrodaphne of Patras, Mavrodaphne of Cephalonia Muscat of Lemnos, Muscat of Rion of Patras, Muscat of Rhodes, and Muscat of Cephalonia. 

Consumption 

According to the Hellenic Statistical Authority (ELSTAT), Greece’s economic downturn has led to a 7 percent decline in national wine sales falling to 2.9 Mhl in CY 2012. Per capita consumption stands at 25 liters. Greeks are consuming less and opting for cheaper wine. The most popular varieties of still white wine are Moschofilero and Asirtiko, while Ageioritiko and Xynomavro are the leading still red wines. Wine is widely consumed in Greece by both genders and different age groups. White and rosé wine are mostly consumed over the summer months, whereas red wine gains ground in the winter. 

Trade 

Greece’s wine exports reached $78.4 Mln in 2013. Germany and the United States remain the main destinations for Greek wines. Greece’s imports reached $36 Mln in 2013, thanks to the increased supply from France and Spain. Italy, France, and Spain remain the main suppliers to the Greek market.

Promotion 

On July 30, 2013, the Greek Minister for Rural Development and Food, Athanasios Tsaftaris signed a Ministerial Decision to allocate €72 Mln over the next five years (2014-2018) to promote Greek wine in the United States, Canada, Russia, China, and Switzerland. Half of the budget will be provided by the European Union (EU), 30 percent by the State budget, and the remaining 20 percent will come from industry. The co-funded activities will range from public relation campaigns to participation in events or trade shows. Improving the competitiveness of the Greek wine market and promoting exports of quality wine to third countries is part of Greece’s National Strategy Plan for Rural Development.

Abbreviations and definitions used in this report 

Harmonized System (HS) codes: 

Grape wine total: 2204 

Sparkling wine: 220410 

Bottled wine: 220421 

Bulk wine: 220429 

HL = Hectoliter = 100 liters 

Mhl = Million Hectoliters 

L = Liters 

Ha = Hectares 

CY = Calendar Year; wine production of a specific CY refers to the wine made from the wine grapes harvested in that CY. I.e. 2013 production refers to wines made from grapes harvested in Fall 2013